A Study on the Influence Factors on International Market Selection: An Example of Taiwan Branding SMEs
碩士 === 東海大學 === 企業管理學系碩士班 === 97 === Stan Shih (2004) believed striving in R&D and Branding is the main road to survive in future international trend. Coviello & McAuley (1999) sorted internationalization into three schools, never mension international Branding of SMEs. It’s one of deficien...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/77641478504413840438 |