A Study of Product Involvement, Perceived Value and Purchase Intention for Consumers to Organic Food.

碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士班 === 97 === ABSTRACT With the social-economic changes in the safety of modern diet has become the focus of public concern, and market organic food itself will become a new favorite.The purpose of this study is that consumers of organic food Product Involvement and percei...

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Bibliographic Details
Main Authors: Kai-Chi Chang, 章凱淇
Other Authors: Jen-Son Cheng
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/90662308021314725964