A Study of Brand Positioning on 3C Chain Affiliation in Taiwan

碩士 === 亞洲大學 === 經營管理學系碩士班 === 97 === In recent years, the 3C chains affiliation industry faced a situation where the trend of revenue and store expansion declined rapidly due to the economic depression. Particularly, in the two companies (i.e., Elifemall and Tsann Kuen)in the industry have a signifi...

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Bibliographic Details
Main Authors: Yi-Ho Houng, 洪乙禾
Other Authors: Huan-Nang Chiu
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/32668811035141686672