The Effect of Gift Promotion on Consumers’Perception
碩士 === 亞洲大學 === 國際企業學系碩士班 === 97 === This study based on the Delvecchio’s ,Krishanan’s, and Smith’s (2004) point of view and focus on gift promotion depth. To probe the relationship of gift promotion depth and perceived product value. However, to probe the relationship of gift promotion depth and co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99736542452096828056 |