Critical Success Factors on Brand Management by Analytic Network Process
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 97 === Brand management has always been relatively weak in the operation and management among Taiwanese companies. That resulted in the inability of Taiwan’s enterprises in getting a smile smooth curve at both ends which have the interests of high-added value. “Bran...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81808915682952040065 |