A Case study on Promotion of behavioral experiencing, Brand image and Member loyalty - A Case of Being Sport Club in Taipei
碩士 === 大仁科技大學 === 休閒健康管理研究所 === 97 === The major purposes of this study were to probe the effect with three dimensions of experiential marketing, brand image and loyalty of club members which a subject of Taipei Being Sport. This study distributed 600 copies of questionnaire and received 538 copies...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01978414165124622506 |