In the ELM Model, the Impact of Argument Quality and Spokesman Type on Advertisement Effect: Taking Frozen Prepared Foods as an Example
碩士 === 南台科技大學 === 行銷與流通管理系 === 97 === The market of the frozen prepared food has rapidly grown up more than 25% during theses two years. The main concern of marketing practitioners is how to consolidate or increase their share of the market by advertising. In order to make effective public communica...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95512205787126731544 |