The Moderating Effects of Customer Knowledge Management on Customer Relationship Management Performance by Dynamic Capability ─The Effect of Knowledge Strategy and Strategy Execution

碩士 === 南台科技大學 === 行銷與流通管理系 === 97 === This study want to explore how to develop customer knowledge management competence from dynamic capability’s process construct. That can make firm increasing their performance. Through testing every factor to find what factor is suitable. That can help firm unde...

Full description

Bibliographic Details
Main Authors: Chen,Pei-Huan, 陳沛環
Other Authors: Shin,Kun-Shou
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/66236806959361927846