Analysis and Comparison of Consumer Behavior between Conventional and Innovative Modes of Coffee shops---Case Study for Starbucks and CITY CAFÉ
碩士 === 南台科技大學 === 國際企業系 === 97 === Conventional coffee shops are aimed to provide the consumers with comfortable atmosphere for gathering or short break by interior design and decoration. The innovative coffee shops, instead, provide fast service and low-price products, including to-go merchandise,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44058851762521655703 |