The Study of the Factors Affecting Switch Intension and Switch Behavior Between Physical and Visual Channels - An Example of Online Bank
碩士 === 南台科技大學 === 企業管理系 === 97 === The primary goal of this study is to explore the relationship between transferring intension of physical and visual channels the factors affect transferring intension. With the Internet technology boom, the virtual channel has become an important alternative market...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48957665742001954920 |