The study of consumer behavior affected by consumer confusion and confusion reduction strategies
碩士 === 南台科技大學 === 企業管理系 === 97 === The continuing release of new technology product, related information explosion and function complexity cause consumers confusion. This research is basely replicated the consumer confusion model of Mitchell et al. (2005) to test the relationship among of demographi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36724455346919910131 |