Analysis of Indian Consumer Behavior Regarding new Tea Products (Taiwan Tea)

碩士 === 南台科技大學 === 企業管理系 === 97 === Introduction of a new product is considered to be a challenging task and when that product is introduced in a new market, the challenge becomes even more challenging. As a first step before any new product introduction into the market, a thorough study of the Consu...

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Bibliographic Details
Main Authors: Dheeraj Mudgil, 莫迪魯
Other Authors: Chen Cheng-Nan
Format: Others
Language:en_US
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/25253032452607985222