A study of relationship between Insurance Business Representatives’ professional ability and Interpersonal Trust and Consumers’ Purchasing of Investment-Oriented Insurance Behavior

碩士 === 樹德科技大學 === 金融與風險管理所 === 97 === The insurance markets have changed as time goes by, and the investment-oriented insurance has gradually been an ideal tool for consumers planning their protection, saving/investment, retirement planning, tax-saving etc. In terms of insurance buying behavior, con...

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Bibliographic Details
Main Authors: Wu, Ying-Tai, 吳應台
Other Authors: Prof.Chen, Ying-Feng
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/27227271418162341578