The Study of Home-stay Characteristics and Brand Equity - from the Perspective of Experience Marketing and Customer Value
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 97 === Due to the promotion of two-day holidays at weekends, the prevalence of domestic tours, the popular issue of experience-based tourism, and the legislation of Home-stay, Home-stay industry has developed dramatically in Taiwan. However, not all of the local gove...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60652949094389779681 |