A Study on Consumers Attitude Toward Commercial SMS

碩士 === 世新大學 === 廣播電視電影學研究所(含碩專班) === 97 === With the rapid development of science and technology operations, mobile is more than a communication tool, which has become a non-replaced medium. Because of the convenience, the industry takes advertising as one of the tools of marketing strategy. However...

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Bibliographic Details
Main Authors: Hsiang-Chun Yen, 顏向君
Other Authors: NONE
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/53365320632265303103