The Study on Crisis Communication Effect in The Organization – The Case of Media Report on King Car Group
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 97 === Crisis management is a critical element in the external relations of enterprise organizations. If an organization cannot deal with crises with caution, damage to its properties and reputations may be caused. This research is focused how the King Car Group...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39683127192406007645 |