Study On The Key Element Of The Religion Type Event marketing -「Franklin Graham Festival in Taipei」As An Case
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 97 === The marketing communication tool to let the target audiences participate in the activity directly and produce the enormous beneficial result is the event marketing. The most important goal of religious communication is the gospel. The general evangelism m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30295621781667843316 |