A Study on the Consumer Behavior in On-line Games

碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 97 === The development of on-line game industry draws the attention of the publics in recent years. The revenues of some on-line game companies even approach two hundred percent. In the violent competition of the game market, how to create new market and how to sti...

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Bibliographic Details
Main Authors: Chuan-fu Sie, 謝傳福
Other Authors: Horng-twu Liaw
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/10652165951970796107