ZMET to apply on the mental model of the consumers' mind to the ideal online game spokesman

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 97 ===   During the time of Financial Tusnami, global economic turns down. However, stay-at-home economic climbs up on the contrary. The online game industry has shown an obvious success. There are more and more users spend a lot time on playing it than before. The...

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Bibliographic Details
Main Authors: Yi-San Tseng, 曾臆珊
Other Authors: Ren-Jye Sheu Ph.D.
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/09913355223143721288