An Exploratory Study of "Word of Mouth Marketing" Development in Domestic Retail E-Commerce
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 97 === Recently, the web-community has been changed in operation which is different from the traditional marketing models. There’re lots of new marketing techniques that operate in different digital forms, and the web-community has become a group which can’t be ove...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54530527213187765396 |