A Study On The Application Of ZMET Elicitation Technique To The Office Female Group Purchase Opinion Leaders And Recognition Of Such Leadership Characteristics

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 97 === There has been a rise in the internet board discussion on the phenomenon of joint and group purchasing. Various hot-selling merchandises have been reported all over the media and are even the subjects of related talk-shows. Emerging internet group purchasing...

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Bibliographic Details
Main Authors: An-Ju Yen, 顏安茹
Other Authors: Ren-Jye Sheu
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/57206285411793621194