The impacts of Interpersonal interaction and relationship bonds on relationship quality-The Moderating effect of relationship proneness

碩士 === 世新大學 === 企業管理研究所(含碩專班) === 97 === With the growth of service economic activities, the competition in market is more intense. Thus, we can build good relationship quality, win the love of customer by relationship marketing activities, and then promote the customer loyalty. This study separate...

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Bibliographic Details
Main Authors: Jia-huei Hung, 洪佳慧
Other Authors: Guang-Chu Hung
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/56903180355810761277