The Study of Marketing Communication of Military Publication: An Example of The Valor Monthly

碩士 === 國防大學政治作戰學院 === 新聞碩士班 === 97 === The Valor Monthly, a circulation of 280, 000 copies, has been an official publication in the armed forces in Taiwan for decades. Its influence over military personnel is not clear due to its propaganda characteristic from soldier’s view point. However, little r...

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Bibliographic Details
Main Authors: Mao-Chia, Sun, 孫懋嘉
Other Authors: Sheng-Ping, Tao
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/99511874918733793474