A RESEARCH BETWEEN PRODUCT INSPECTION MESSAGE AND EVALUATIONS OF PRIVATE LABELS
碩士 === 東吳大學 === 國際經營與貿易學系 === 97 === In the recent years, the retailer stores have became the major channel for shopping in Taiwan. And the private label products in the retailer stores have gotten growth gradually. But the consumers still feel lack of belief for the quality of the private labels. T...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93272791265069863227 |