An empirical study of optical company's marketing mix and service quality to customer satisfaction and customer loyalty- for example in the Taipei area.
碩士 === 實踐大學 === 企業管理學系碩士班 === 97 === In recent years, the rapid development of optical of Taiwan, intense competition, the industry in order to attract more customers, will strengthen their own enterprises and service marketing mix, hoping to make customers satisfied. Service quality and the impact...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87434931109788764798 |