Coloring Destination:Taiwan’s Destination Image Assessment and Color Application for Marketing
碩士 === 靜宜大學 === 觀光事業學系研究所 === 97 === Image studies are widely applied to increase inbound visitors to destinations. The more positive the images, the more likely visitors will repeat their visit. Color is proved to enrich product characteristics for purchase. Limited studies, however, research the e...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/txzsm6 |