The Relationships among Perceived Quality, Brand Association and Customer Loyalty of cell phone for undergraduate students
碩士 === 靜宜大學 === 企業管理研究所 === 97 === Since the 1997 deregulation in the cell phone market, the mobile number popularization rate has achieved 107% in Taiwan. According to a FIND report, published by Institute for Information Industry, the demand for cell phone has grown to seven million sets annuall...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/439p47 |