The Effects of Service Employees'' Physical Attractiveness on Customer Satisfaction, Repurchase Intention and Word of Mouth Transmission-The Moderating Effect of Gender Difference

碩士 === 靜宜大學 === 企業管理研究所 === 97 === Previously, studies show that physical attractiveness has positive influence toward customer satisfaction and repurchase intention. However, there are very few studies which examine the moderation of this relationship. In addition, there is no research focusing on...

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Bibliographic Details
Main Authors: Ting-Wen Hang, 韓鼎文
Other Authors: Heng-Hui Wu
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/rf7z3s