The Effects of Service Employees'' Physical Attractiveness on Customer Satisfaction, Repurchase Intention and Word of Mouth Transmission-The Moderating Effect of Gender Difference
碩士 === 靜宜大學 === 企業管理研究所 === 97 === Previously, studies show that physical attractiveness has positive influence toward customer satisfaction and repurchase intention. However, there are very few studies which examine the moderation of this relationship. In addition, there is no research focusing on...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2009
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Online Access: | http://ndltd.ncl.edu.tw/handle/rf7z3s |