Are Investors Confused by Stocks with Similar Company Names?(Huaguang v.s New Huaguang)

碩士 === 靜宜大學 === 財務金融研究所 === 97 === Recently, investors’ behavior related to the Behavioral Finance was introduced to detect the Representativeness Heuristic. The purpose of this paper is to examine whether the significantly positive correlation and the misunderstand of investor can be found by...

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Bibliographic Details
Main Authors: Wan-Lin Yi, 易婉琳
Other Authors: Pao-chung Hsu
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/futx38