The Moderating Effects of Internal Marketing and External Marketing upon the Relationship between Interactive Marketing and Customer Satisfaction: A Multi-level Model.
碩士 === 靜宜大學 === 管理碩士在職專班 === 97 === For the tendency of fewer children and international competition, university needed to response the needs of customers to survive. Therefore marketing activities had been emphasized by some universities. However, the key point would be depended on the satisfaction...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qg7wy2 |