Meet the Dietitian in Cosmeceutical Store-The Influence of Word-of-Mouth Communication on Consumer Purchase Decision
碩士 === 靜宜大學 === 管理碩士在職專班 === 97 === Influenced by the global economic storm and recession in recent years, many cosmeceutical store have adopted the low-price and special-sale marketing strategies to expand their market and hold a position in it. They sell diversified items daily used or commonly ne...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x77yfb |