Can Blogs be Adopted as Relationship Marketing Tools for Tour Leaders ?

碩士 === 中國文化大學 === 觀光休閒事業管理研究所 === 97 === With the advancement of the Internet, the resource of travel information is not only from close friends, family members, co-workers, but also from blogs around the world for comments of specific products, scenic spots or consumer goods. (Pan, Maclaurin, and C...

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Bibliographic Details
Main Authors: Ming-Hsiu Wu, 吳明修
Other Authors: Sheng-Hshiung Tsaur
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/89998146126677116091