The Effects of Consumers`s Advertisement Involvement On Impulsive Buying Tendency Product Involvement as an Intervening Variable
碩士 === 中國文化大學 === 國際企業管理研究所 === 97 === With people’s living standard greatly raised nowadays, shopping has become most consumers’ leisure activities as well as a way to show their identities. It is noticeable that consumers’ purchasing behavior tend to be impulsive, sudden and without any plans. Ind...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/mu286g |