Customer’s trust and purchase intention toward travel agency website
碩士 === 中國文化大學 === 觀光事業研究所 === 97 === Today the use of e-commerce has became very important for the Tourism Industry. However, the character of travel product and virtual space of internet make customer hesitate to use it. This research disscussing the relationship of trust, perceived risk, and purch...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27760941016275848213 |