Celebrity athlete endorsement for the athletic products and non-athletic products to the purchase intention of consumer---Chien-Ming Wang as the example
碩士 === 中國文化大學 === 運動教練研究所 === 97 === The main purpose of this study was to investigate the effects of purchase intention of consumer by celebrity athlete endorses athletic products and non-athletic products. The convenience sampling was applied as research method to collect data. There were 300 ques...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/42295525234146280743 |