The Relationships between Advertising Appeals, Country-of-Origin, and Consumer Perceived Value
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 97 === More and more firms have recognized that customer value creation is a critical factor in building and maintaining long-term and mutually beneficial relationship with customers. The purpose of this article is to investigate the relationships be-tween advertisin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15849672709030453042 |