The Study of Product Attributes, Brand Image, and the Image of Manufacturer’s Origin Country on Consumers’ Purchasing Intention-An Example for Taiwanese Notebook Industry.

碩士 === 中國文化大學 === 國際企業管理研究所 === 97 === The purpose of this study is to investigate the brand image, ountry of manufacture with the production attributes on the consumer purchase intention influence and further explore the variables that exist between the effects of interference. This study used pape...

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Bibliographic Details
Main Authors:	Hung-Ju, Chen, 陳宏儒
Other Authors:	Tsai-Mei, Lin
Format:	Others
Language:	zh-TW
Published:	2009
Online Access:	http://ndltd.ncl.edu.tw/handle/55645657003028774915

id	ndltd-TW-097PCCU0321046
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spelling	ndltd-TW-097PCCU03210462017-03-24T05:09:23Z http://ndltd.ncl.edu.tw/handle/55645657003028774915 The Study of Product Attributes, Brand Image, and the Image of Manufacturer’s Origin Country on Consumers’ Purchasing Intention-An Example for Taiwanese Notebook Industry. 產品屬性對品牌形象、製造來源國形象與消費者購買意願之影響－以台灣筆記型電腦產業為例 Hung-Ju, Chen 陳宏儒碩士中國文化大學國際企業管理研究所 97 The purpose of this study is to investigate the brand image, ountry of manufacture with the production attributes on the consumer purchase intention influence and further explore the variables that exist between the effects of interference. This study used paper and electronic questionnaire at the same time issuing a questionnaire survey. By the findings show that con-sumers will buy the brand image and a significant impact on the purchase of the country of manufacture will have significant impact on the purchase of your involvement will have significant impact. In addition, the effect of the interference, in brand image consumer purchase intention influence relations between the production attributes interfere with effects of involvement in the country of manufacture consumer purchase intention influence relations between the production attributes also does not all involved in moderating effect as well. Key Words: brand image, country of manufacture, production attributes, purchase intention Tsai-Mei, Lin 林彩梅 2009 學位論文 ; thesis 110 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 中國文化大學 === 國際企業管理研究所 === 97 === The purpose of this study is to investigate the brand image, ountry of manufacture with the production attributes on the consumer purchase intention influence and further explore the variables that exist between the effects of interference. This study used paper and electronic questionnaire at the same time issuing a questionnaire survey. By the findings show that con-sumers will buy the brand image and a significant impact on the purchase of the country of manufacture will have significant impact on the purchase of your involvement will have significant impact. In addition, the effect of the interference, in brand image consumer purchase intention influence relations between the production attributes interfere with effects of involvement in the country of manufacture consumer purchase intention influence relations between the production attributes also does not all involved in moderating effect as well. Key Words: brand image, country of manufacture, production attributes, purchase intention
author2	Tsai-Mei, Lin
author_facet	Tsai-Mei, Lin Hung-Ju, Chen 陳宏儒
author	Hung-Ju, Chen 陳宏儒
spellingShingle	Hung-Ju, Chen 陳宏儒 The Study of Product Attributes, Brand Image, and the Image of Manufacturer’s Origin Country on Consumers’ Purchasing Intention-An Example for Taiwanese Notebook Industry.
author_sort	Hung-Ju, Chen
title	The Study of Product Attributes, Brand Image, and the Image of Manufacturer’s Origin Country on Consumers’ Purchasing Intention-An Example for Taiwanese Notebook Industry.
title_short	The Study of Product Attributes, Brand Image, and the Image of Manufacturer’s Origin Country on Consumers’ Purchasing Intention-An Example for Taiwanese Notebook Industry.
title_full	The Study of Product Attributes, Brand Image, and the Image of Manufacturer’s Origin Country on Consumers’ Purchasing Intention-An Example for Taiwanese Notebook Industry.
title_fullStr	The Study of Product Attributes, Brand Image, and the Image of Manufacturer’s Origin Country on Consumers’ Purchasing Intention-An Example for Taiwanese Notebook Industry.
title_full_unstemmed	The Study of Product Attributes, Brand Image, and the Image of Manufacturer’s Origin Country on Consumers’ Purchasing Intention-An Example for Taiwanese Notebook Industry.
title_sort	study of product attributes, brand image, and the image of manufacturer’s origin country on consumers’ purchasing intention-an example for taiwanese notebook industry.
publishDate	2009
url	http://ndltd.ncl.edu.tw/handle/55645657003028774915
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The Study of Product Attributes, Brand Image, and the Image of Manufacturer’s Origin Country on Consumers’ Purchasing Intention-An Example for Taiwanese Notebook Industry.

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