The Study of Product Attributes, Brand Image, and the Image of Manufacturer’s Origin Country on Consumers’ Purchasing Intention-An Example for Taiwanese Notebook Industry.
碩士 === 中國文化大學 === 國際企業管理研究所 === 97 === The purpose of this study is to investigate the brand image, ountry of manufacture with the production attributes on the consumer purchase intention influence and further explore the variables that exist between the effects of interference. This study used pape...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55645657003028774915 |