The effect of extrinsic cues on consumer’s perceived quality and risk- consistency of country-of- origin, price and brand
博士 === 中國文化大學 === 國際企業管理研究所 === 97 === As the market is more open and international, the consumer have more choices. This study examine the relationships extrinsic cues and consumer’s perceived quality and perceived risk. Precious researches didn’t discuss on the consistency of extrinsic cues. There...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63945085522321019266 |