| Summary: | 碩士 === 中國文化大學 === 政治學研究所 === 97 === This paper is based on Ma's camp in the 2008 presidential election political marketing strategy for the economic study, through literature into the development of a political candidate, a political marketing, political marketing strategy, and trying to find Xiao Ma camp is during the election period how to develop political views; Secondly, the economy is the use of political marketing political media; Finally, political economy is how to show. To enable this study to more academic and practical, so in-depth interviews and focus group method, to assist said Xiao Ma's camp in the economic strategy of propaganda and political marketing.
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