總統候選人之競選行銷策略—以2008年國民黨馬蕭陣營經濟政見為例

碩士 === 中國文化大學 === 政治學研究所 === 97 === This paper is based on Ma's camp in the 2008 presidential election political marketing strategy for the economic study, through literature into the development of a political candidate, a political marketing, political marketing strategy, and trying to find X...

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Bibliographic Details
Main Authors: I-Ting HO, 何伊婷
Other Authors: Tsu-Hsun Niu
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/31560381711107800972