Do Priming, Product Involvement, and Placement Characteristics Matter in Blog Product Placement?
碩士 === 國立高雄大學 === 經營管理研究所 === 97 === Product placement is one enduring issue in the study of marketing. Researchers of product placement have often suggested that affect positively to viewers. Although previous research suggests the influences of placement priming, placement characteristics and prod...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33402742732361883134 |