An Empirical Study on the Integrated Marketing Strategy － The Case of the Tasteful Life Corporative Company
碩士 === 國立高雄大學 === 國際高階經營管理碩士在職專班(IEMBA) === 97 === The aim of this study is to examine the phenomenon that Integrated Marketing Communication began to bubble up in the middle of the 1980s, and then the enterprises in the 21 century have intended to transfer the 4P marketing into new arrangement of i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4h8m8z |