The Impact of Personal Consumption Values and Men’s Care Purchase Behavior
碩士 === 國立臺灣科技大學 === 管理學院MBA === 97 === The men’s care market keep 40% to 60% growth rate in recent years, but the current literatures mainly focus on for female consumers, instead of male consumers. We can see man’s care market have a great potential by its growth rate. So this study examines the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96606923011645454960 |