The effect of product forms on consumer’s pleasurable affection

博士 === 國立臺灣科技大學 === 設計研究所 === 97 === Consumers in the modern time eagerly demand product quality. Hence, extra pleasurable value has become a key design requirement during the product development stage. To achieve a pleasurable product, consumers prefer products that not only provide high functional...

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Bibliographic Details
Main Authors: Tyan-Yu Wu, 吳田瑜
Other Authors: Wen-Chih Chang
Format: Others
Language:en_US
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/65258260533352432035