The Impact of Website Quality on Online Trust in the Context of E-Commerce
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 97 === Online customers’ trust is a very important issue in the context of e-commerce. As a mediator between customers and companies, the website quality of B2C websites definitely has a great impact on online customers’ trust. For encouraging customers to transact wit...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/62318643154725110491 |