Investigation of Inter-firm Co-marketing Strategies in Airline Industry：The Case of EVA Air and Hello Kitty Collaboration
碩士 === 國立臺灣大學 === 國際企業管理組 === 97 === Due to the tsunami in South Asia and the bombing incidents in Bali, Indonesia at the end of 2004, there has been a slowing demand for air service in Southeast Asia and the number of air travelers has also reduced significantly. However, with events such as the gr...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37430334982313298903 |