Corrections for Mood Biases in Product Judgments:Involvement and Bias Awareness
碩士 === 國立臺灣大學 === 商學研究所 === 97 === The present research investigated how consumers with differential involvement and with different bias awareness would correct their judgment of the products by subtracting the mood effect in settings close to the advertisement environment. Four studies assessed the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92079385770126788504 |