Key Drivers of Mobile Location-Based Service Adoption: The Role of Trust and Motivations
博士 === 國立臺灣大學 === 商學研究所 === 97 === With the booming of Internet and the prevalence of mobile phone, we are facing the changes of lifestyle and continuing moving patterns. These factors bring about mobility in our life. It is extremely personalized to design the location-based mobile commerce applica...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84888822534537788133 |