The Optimal Pricing, Promotion and Product Strategies of a Manufacturer in the Presence of Coupon Resale
碩士 === 國立臺灣大學 === 商學研究所 === 97 === This paper analyzes a monopolist’s optimal coupon and product strategies in the presence of coupon resale markets. The results show that the effects of coupon resale depend crucially on whether the highs and the lows have differential access to the coupon resale ma...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/52107699140134641586 |